New Volunteer Targeting Features Added

Today Parent Booker launched new group functionality allowing schools and churches to target volunteer recruitment at specific groups of users. Now users can join groups such as:

- Auction committee
- Parent Teacher Association member
- Parishioner
- Eucharistic Minister

Schools and churches can then target messages and promote events specifically at users who selected a particular group  - via either an email blast or targeted notices that are shown to parents on their personalized Parent Booker homepage as soon as they login.

Parent Booker already allows volunteer events to target parents of children in specific classes. With this new functionality Parent Booker delivers functionality that ensures events and volunteer recruitment can be tightly targeted at specific users increasing relevance and effectiveness.